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Founded in 1994, PRIMO provides an array of innovative products for newborns and toddlers. Our Irvington, New Jersey based factory focuses on creating safe, easy-to-use necessities that make life with your growing baby safe and fun!

Here at PRIMO we work to create products that last and designs that don’t go out of style. With roots in bathing and potty training designs, we created the EuroBath with two bathing positions for your baby. This plastic baby bath allows both newborns up to six months of age and toddlers from six to 24 months to be bathed safety and comfortably.   

We work to remain environmentally conscious, with products that are made here in the U.S. and are BPA free, lead free and phthalate free. From bathing to toilet training, nursery gear, high chairs and more, PRIMO is always working to create better, brighter, high quality products to cater to all your baby needs. To reach one of our representatives to learn more, please fill out a contact form here.