About Us

Primo Baby Store

PRIMO is your partner in preparing parents for raising their child. We provide tips and products that give you the confidence you need to make parenting effortless, letting you focus on what really matters. With practical and innovative products, PRIMO has revolutionized the way we parent. From the EuroBath’s thoughtfully designed safety and comfort features during bath time, to eating, playing and engaging your baby with the LapBaby, PRIMO has provided parents everywhere ease of mind for over 25 years.

An award winning lineup of potty trainers, bath time essentials, high chairs, and more are affordable to ensure that parents around the world can raise their child with safety and ease of mind. Many PRIMO products are Made in the USA and are BPA, lead, and phthalate free.

2022 - BabyMaternity TOP CHOICE OF THE YEAR AWARD (Baby Bassinet Category) – Little Cloud Gliding Bassinet

2021 – BabyMaternity TOP CHOICE OF THE YEAR AWARD (High Chair Category) – 3-in-1 Vista High Chair

2021 – 2x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)

                  3rd Place in Safety Item

                  3rd Place in Baby Bath

2021 – BabyCenter Love it Award – Primo Folding Potty with Handles – Best Folding Travel Potty Seat for Toddlers

2020 - BabyMaternity TOP CHOICE OF THE YEAR AWARD (High Chair Category) – PopUp Folding High Chair

2020 – Creative Child Magazine 2020 PRODUCT OF THE YEAR AWARD (Baby and Toddler Products Category) – The PopUp Folding High Chair

2020 – 2x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)

                 2nd Place in Baby Bath

                 3rd Place in Toilet Training

2019 – 4x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)

                3rd Place in Baby Bath

                2nd Place in High Chairs

                2nd Place in Potty Products

2nd Place in Toilet Training

2018 – 5x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)

                1st Place in Baby Bath

                2nd Place in Nursing Covers

                1st Place in Potty Products

                3rd Place in Safety Items

                1st Place in Toilet Training Products

2017 – JPMA Innovation Award Finalist – PRIMO LapBaby

2017 – JPMA Innovation Award Finalist – PRIMO Charli Chair

2017 – BabyMaternity TOP CHOICE OF THE YEAR AWARD (Baby Shower Aids Category) – PRIMO Charli Chair

2017 – Creative Child Magazine PRODUCT OF THE YEAR AWARD (Baby and Toddler Bathtime Products Category) – PRIMO Charli Chair

2016 - Baby and Children’s Product News Reader’s Favorite Award – EuroBath

2015 – BabyCenter’s “Ten New Baby Products Everyone Will Want in 2016” – Charli Chair

2015 – BABYLIST Best Pick – EuroBath “Thousands of Parents Spoke. We Listened.” – Community Voted Award

2014 – BabyCenter.com Mom’s Pick: Best Baby Bathtub Finalist - EuroBath

2014 - Baby and Children’s Product News Reader’s Favorite Award, 1st Place Winner (Bath Safety Items)

2014 – Mom’s Choice Award

2013 – JPMA Innovation Award Finalist – “Just Right” Bath Water Level

2012 – BabyCenter.com’s First Annual Best Product Award, Editor’s Pick (Bath Category) – EuroBath

2011 - Baby and Children’s Product News Reader’s Favorite Award, 2nd Place Winner (Toilet Training Items)

2010 – JPMA Innovation Award Finalist – Voice Activated Nightlight

2009 - Baby and Children’s Product News Reader’s Favorite Award, 1st Place Winner (Toilet Training)

2005 – JPMA Innovation Award Finalist – 4 in 1 Toilet Trainer and Step Stool