PRIMO is your partner in preparing parents for raising their child. We provide tips and products that give you the confidence you need to make parenting effortless, letting you focus on what really matters. With practical and innovative products, PRIMO has revolutionized the way we parent. From the EuroBath’s thoughtfully designed safety and comfort features during bath time, to eating, playing and engaging your baby with the LapBaby, PRIMO has provided parents everywhere ease of mind for over 25 years.
An award winning lineup of potty trainers, bath time essentials, high chairs, and more are affordable to ensure that parents around the world can raise their child with safety and ease of mind. Many PRIMO products are Made in the USA and are BPA, lead, and phthalate free.
2022 - BabyMaternity TOP CHOICE OF THE YEAR AWARD (Baby Bassinet Category) – Little Cloud Gliding Bassinet
2021 – BabyMaternity TOP CHOICE OF THE YEAR AWARD (High Chair Category) – 3-in-1 Vista High Chair
2021 – 2x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)
3rd Place in Safety Item
3rd Place in Baby Bath
2021 – BabyCenter Love it Award – Primo Folding Potty with Handles – Best Folding Travel Potty Seat for Toddlers
2020 - BabyMaternity TOP CHOICE OF THE YEAR AWARD (High Chair Category) – PopUp Folding High Chair
2020 – Creative Child Magazine 2020 PRODUCT OF THE YEAR AWARD (Baby and Toddler Products Category) – The PopUp Folding High Chair
2020 – 2x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)
2nd Place in Baby Bath
3rd Place in Toilet Training
2019 – 4x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)
3rd Place in Baby Bath
2nd Place in High Chairs
2nd Place in Potty Products
2nd Place in Toilet Training
2018 – 5x Baby and Children’s Product News Reader’s Favorite Award (Community Voted Awards)
1st Place in Baby Bath
2nd Place in Nursing Covers
1st Place in Potty Products
3rd Place in Safety Items
1st Place in Toilet Training Products
2017 – JPMA Innovation Award Finalist – PRIMO LapBaby
2017 – JPMA Innovation Award Finalist – PRIMO Charli Chair
2017 – BabyMaternity TOP CHOICE OF THE YEAR AWARD (Baby Shower Aids Category) – PRIMO Charli Chair
2017 – Creative Child Magazine PRODUCT OF THE YEAR AWARD (Baby and Toddler Bathtime Products Category) – PRIMO Charli Chair
2016 - Baby and Children’s Product News Reader’s Favorite Award – EuroBath
2015 – BabyCenter’s “Ten New Baby Products Everyone Will Want in 2016” – Charli Chair
2015 – BABYLIST Best Pick – EuroBath “Thousands of Parents Spoke. We Listened.” – Community Voted Award
2014 – BabyCenter.com Mom’s Pick: Best Baby Bathtub Finalist - EuroBath
2014 - Baby and Children’s Product News Reader’s Favorite Award, 1st Place Winner (Bath Safety Items)
2014 – Mom’s Choice Award
2013 – JPMA Innovation Award Finalist – “Just Right” Bath Water Level
2012 – BabyCenter.com’s First Annual Best Product Award, Editor’s Pick (Bath Category) – EuroBath
2011 - Baby and Children’s Product News Reader’s Favorite Award, 2nd Place Winner (Toilet Training Items)
2010 – JPMA Innovation Award Finalist – Voice Activated Nightlight
2009 - Baby and Children’s Product News Reader’s Favorite Award, 1st Place Winner (Toilet Training)
2005 – JPMA Innovation Award Finalist – 4 in 1 Toilet Trainer and Step Stool