About Us

Primo Baby Store

PRIMO is your partner in preparing parents for raising their child. We provide tips and products that give you the confidence you need to make parenting effortless, letting you focus on what really matters. With practical and innovative products, PRIMO has revolutionized the way we parent. From the EuroBath’s thoughtfully designed safety and comfort features during bath time, to eating, playing and engaging your baby with the LapBaby, PRIMO has provided parents everywhere ease of mind for over 25 years.

An award winning lineup of potty trainers, bath time essentials, high chairs, and more are affordable to ensure that parents around the world can raise their child with safety and ease of mind. Many PRIMO products are Made in the USA and are BPA, lead, and phthalate free.

2021 BabyMaternity TOP CHOICE OF THE YEAR AWARD (High Chairs) - The 3-in-1 Vista High Chair

2021 Voted by Readers to Win TWO Baby and Children's Product News' Reader's Favorite Awards, for Baby Baths and Safety Items

Six time JPMA Innovation Award Finalist

BabyCenter.com Mom’s Pick Finalist

Baby Maternity “Top Choice of the Year Award” - 2020, PopUp Folding High Chair

Baby and Children’s Product News Reader’s Favorite Award

Babylist “Best Pick” Community Voted Award

Mom’s Choice Award Winner

Ode Magazine's "Best High Chair for Feeding your Baby" Winner - Cozy Tot Deluxe (https://odemagazine.com/best-high-chairs-for-feeding-your-baby/)