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Bath time should be one of the sweetest parts of the day.

It is that quiet little ritual where the world slows down, your baby starts to relax, and a simple splash can become a memory you want to hold onto forever. But for many new parents, especially new mothers recovering from birth, bath time can also feel more difficult than it should.

Bending over a bathtub. Kneeling on the floor. Trying to support a slippery newborn with one hand while reaching for a washcloth, towel, or soap with the other. Lifting a full baby tub to empty the water. Finding somewhere to store yet another large piece of baby gear.

We knew there had to be a better way.

That is why we created the Primo SquishSplash Collapsible Bath and Folding Bath Stand: a thoughtfully designed, all-in-one baby bath system made to bring comfort, confidence, and convenience to one of the most important routines in a baby’s day.

Built for Real Life, Not Just the Nursery

Parents do not need baby products that look good for a moment and then become frustrating to use. They need products that hold up to daily life.

The SquishSplash was designed with durability in mind from the start. Bath time happens again and again, often when parents are tired, busy, and juggling a dozen things at once. The bath needs to feel sturdy. The stand needs to feel dependable. The pieces need to set up easily, fold away neatly, and be ready to use the next time your baby needs a bath.

From newborn days through the toddler stage, SquishSplash is made to grow with your child. The included infant support cushion helps cradle your baby during those early months, while the larger bath can continue to be used as your child grows. Instead of buying separate bathing solutions for each stage, parents get one complete setup designed for the journey from newborn to toddler.

That kind of longevity matters. It means less waste, less clutter, and more value from a product families can return to day after day.

Easier Bath Time, From Setup to Cleanup

One of the things we love most about the SquishSplash is how simple it makes the entire bath-time process.

The folding stand raises the baby bath to a more comfortable height, so parents do not have to bend over an adult tub or crouch on the floor for every bath. The built-in storage shelf keeps bath essentials close by, whether that means shampoo, washcloths, towels, toys, or a fresh diaper waiting for after the bath.

The drain hose is another small feature that makes a big difference. Anyone who has ever tried to lift and dump a full baby tub knows how awkward and heavy that can feel. With SquishSplash, the drain hose helps empty the water into a sink or adult tub without having to lift the entire bath station.

And when bath time is over, both the bath and stand fold down for compact storage. For families in apartments, smaller bathrooms, shared spaces, or homes already full of baby gear, that space-saving design is more than a convenience. It is a relief.

A Thoughtful Choice for Mothers Recovering from a C-Section

For mothers who have had a C-section, the early weeks after birth can be especially tender. Everyday tasks can suddenly feel much harder. Even simple movements like bending, lifting, reaching, and standing for long periods may require extra care.

That is one of the reasons the SquishSplash feels so meaningful to us.

While no baby product replaces medical guidance or postpartum support, a better-designed bath setup can help make the routine feel more manageable. By raising the baby bath to waist height, the folding stand helps reduce the need to bend over an adult tub or kneel on the floor. By keeping supplies nearby, it reduces unnecessary reaching. By including a drain hose, it helps parents avoid lifting a full tub of water after bath time.

For a new mother recovering from surgery, those details matter.

The newborn stage is beautiful, but it is also physically demanding. We believe products should support parents through that reality, not add to it. SquishSplash was created to make bath time feel calmer, more comfortable, and more accessible, especially during a season when mothers deserve every bit of support they can get.

Confidence in Every Splash

Bathing a newborn can feel intimidating at first. Their tiny bodies need support. Their heads and backs need gentle positioning. Parents need both hands, steady footing, and the peace of mind that everything they need is within reach.

SquishSplash brings all of those pieces together in one complete bathing station.

The padded infant support helps cradle baby during the earliest stage. The bath provides room to grow. The stand elevates the routine. The storage shelf keeps essentials organized. The drain hose simplifies cleanup. And the collapsible design makes the whole system easier to live with when bath time is done.

It is not just a baby bath. It is a more thoughtful way to approach a daily parenting ritual.

Designed for the Baby. Built with the Parent in Mind.

At Primo, we believe the best baby products care for both sides of the moment: the baby being cared for and the parent doing the caring.

The SquishSplash was created for the baby who needs comfort, support, and safety during bath time. But it was also created for the mother who is healing, the father trying to make bath time smoother, the grandparent helping out, and the family that needs smart design in a busy home.

It is durable enough for daily use, easy enough for tired parents, compact enough for real homes, and thoughtful enough for one of the most physically demanding seasons of parenthood.

Because bath time should not feel like a chore.

It should feel like connection.

It should feel like comfort.

It should feel like one more small way to care for your baby — and yourself.